You’re selling the wrong feeling
🩺Diagnose the load-bearing emotion before it's too late, Media buyer index of the week, and more!
Tania Sharma
Perfection is not the key
🙈Why 1,000 videos beats 10 perfect ones, Meta reveals why audience strategy needs a rethink, and more!
The Second Checkout
🤩Why your post-purchase window is worth more than your first sale, Snap, Meta, and Pinterest expand how ads reach users, and more!
Stop burying your great pages
Howdy readers 🥰 In this newsletter, you’ll find: 🥲Stop burying your great pages 📊 YouTube, Google Ads, and AI Overviews All Had Updates Worth Knowing This Week 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the
CTV’s Best Kept Targeting Secret
🤩Using competitor spends to grow your traction, Google and YouTube updates impact ads and audience reach, and more!
Your ESP is counting on fear
👨💻 The automations that should be making you money right now are stuck in the wrong platform.
Your Creatives Keep Dying at Week Three
🫤Every ad account has a graveyard. Creatives that worked for nine days, then flatlined, Media buyer index of the week, and more!
You’re Training Customers to Wait
📧 Post-purchase flows are treated like logistics. Confirmation, shipping update, review request. Done, Microsoft and Google push toward automated ad optimization, and more!
Stop killing Ads under illusion
🥴All metrics are not what they look like on the surface, LinkedIn and Google release practical AI tools for marketers, and more!
Meta Is Smarter Than Your Spreadsheet
🛑Stop using the wrong scorecard for your ads, Your title decides if ChatGPT ever opens your page, and more!
Your AI Mentions are wrong
🫤Your brand is showing up in AI answers. The way it’s being described is the actual problem, Google just changed tracking, campaigns, spam rules, and more!
The hook that worked is dying
😣 You knew it was slowing down. You just didn't have anything ready to replace it.