The 48-Hour Recovery Plan
⚡️Your traffic dropped. You have 200 pages to audit. Here's how to do it in one sitting, Microsoft expands AI, e-commerce, and B2B advertising tools, and more!
Tania Sharma
Stop spending on a dead ad
🤡 You refreshed the creative last month. it died last week, The future of visibility may depend on being referenced, not visited, and more!
The Searches You Can't See Anymore
💪How to add authentication to your app in minutes with Clerk, The next phase of AI competition may be fought on pricing and infrastructure, and more!
Creative Fatigue isn’t the Problem
😲 Meta’s Andromeda update is quietly filtering your ads before they ever reach the auction.
It’s not the test it’s how you run it
🥲 Your creative tests keep coming back inconclusive. The tests aren't broken. They're too small to see anything, Media buyer index of the week, and more!
You ran an accidental experiment
🧐You didn't pause GMV Max. You ran an accidental experiment. Here's what it revealed, Meta and Snapchat announced new updates, helping advertisers capture attention, and more!
Don’t miss out on those search sales
🛒 There's a Buy button on the SERP now. Your products either have it or they don't, Google and OpenAI add new advertising capabilities, and more!
Dear Media Buyer
👀 60% of your week just got automated so here’s how you can still be the MVP, and more!
Dead signals are starving ad accounts
⬇️ Your BOFU metrics look fine. your signal died two months ago, Meta sees AI as a permanent part of content creation and customer engagement, and more!
The creator problem you’re missing
🥲 By the time you notice you’ve already paid twice the price
Make every creator count
📊 Twenty creators are your business. the other 980 are covering for the fact that you haven't found them yet, Media buyer index of the week, and more!
This is why your funnel is broken
🫣 One attribution window. Every campaign. That's why half your funnel looks broken, Google is building the analytics and ad infrastructure behind AI Search, and more!