The Pipeline Hiding On Your Website
See which existing pages can influence buyer shortlists before another article gets published this Wednesday.
Latest
That send time is wrong
🤦♂️CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Incrementality tests failing?
👀 The Reason Two Quarters of Incrementality Testing Changed Nothing, and Meta Doubles Down On Reach And AI Advertising
Identify and fix that Ad pattern
👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It
Email domain killed on a random Tuesday
⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Let’s fix that campaign
🫢Two Views, Same Campaign, Completely Different Verdict, and Google Ads Editor Gets Major AI Upgrade.
Meta isn't enough anymore
Howdy readers 🥰 Be honest. TV has crossed your mind. But the moment it did, so did the questions. What does it cost? How do you even buy it? And if it runs, how do you know it worked? With no clean answers, you shelved it and ran another Meta test
Your Attribution Is Missing Revenue
🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week, and more!
Plan for the BFCM spike
🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!
Consent changes from 2027
🧐This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!
Rufus can shop for you
🛒Amazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!
This is what works with creators
💪 Letting the format do the product selling, Google adds app integrations and broader advertising measurement, and more!